Tracey MacLean
Strategic Partnerships @Lodestar Media
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WORK HISTORY
Strategic Partnerships @Lodestar Media
It is a great time to be in publishing. If you know you know, partnering with Publishers and the immense value of quality traffic.
EDUCATION
The University of British Columbia
Introduction to Web Analytics
ABOUT TRACEY MACLEAN
My traditional media career has lead me to digital and online verticals. I have consulted with SME\'s to better understand the difference between SEM and SEO. Now I consult and relate with Fortune 500 & companies on how to better connect using social media, programmatic display & mobile platforms. My job is to educate. This is what I do, I understand, I relate and I execute for my clients. Having worked for some of Canada\'s top media companies the training I have received is second to none. I am grateful to those who have helped me succeed and to the clients who trusted me Specialties: Creating ideas that span across the verticals within SEO/SEM, social media, content marketing, programmatic display. I find new revenue streams, I shake hands, I lunch and I say thank you. Old school sales values in the New Order.
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