Tracey McKay
Senior Merchant Apla Kids Performance Footwear @Nike
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WORK HISTORY
Senior Merchant Apla Kids Performance Footwear @Nike
Portland, OR, US
Collaborate with sport teams to unify adult footwear assortments across Running, Global Football, Basketball, Tennis, and Golf.• Drive assortment strategy to meet capacity and productivity targets in Asia Pacific and Latin America channels and tiers.• Leading Geo line plan insights, ensuring effective global product lines from trend-focused (Korea) to volume-driven (Mexico) markets.• Developed the APLA Merch 2 Program, training entry-level merchandisers over 6 months.• Presented and sold in multiple seasons at Go to Market meetings, driving growth for all presented products.• Secured +30% investment from key accounts for Kid\'s Sport FW through targeted engagement and effective sell in tools.• Achieved over 1 million units sold in Kid\'s Running footwear in a single season while maintaining healthy inventory levels.
EDUCATION
Pepperdine University
Bachelor's degree, International Business
ABOUT TRACEY MCKAY
I’m a merchandising leader with 10+ years across the full product engine — spanning digital brand marketing, footwear creation operations, footwear testing, and merchandising across footwear, apparel, and accessories. This cross-functional background gives me a holistic understanding of how product is conceived, validated, built, and activated.I specialize in footwear, with deep experience in both the Kids, Running, Global football, and Basketball consumer. I translate consumer insight and marketplace needs into clear seasonal strategies, sharp line architecture, and consumer-right assortments that drive growth and margin.Known for collaborative leadership and decisive, data-informed decision-making, I connect teams, simplify complexity, and build product strategies that move both the brand and business forward.
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