Tracey Cannon
Head of Group Marketing @Wcf Ltd
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WORK HISTORY
Head of Group Marketing @Wcf Ltd
Cumbria, GB
EDUCATION
Northumbria University
Postgraduate Degree, Business Administration and Management, General
SKILLS
ABOUT TRACEY CANNON
Over 30 years to marketing that both respects and reflects the evolving needs of the 60+ audience. With deep experience spanning collectible giftware, home shopping, fashion, leisure, fuels, pet, and amenity businesses, Champion in customer-first marketing across a diverse portfolio with strategic vision, empathy, and innovation. Longstanding experience in direct mail with hands-on experience in campaign planning, creative execution, and delivery. Deep knowledge of photography shoot organisation, including model selection, team recruitment, and art direction. Experienced in catalogue production from concept to doorstep—applying best practices in layout, accessibility, and response optimisation. Focused on strategic leadership and mentoring. ensuring best print and postal rates to optimise catalogue cost per thousand. Data segmentation using RFM and predictive data modelling to target prospects with precision. for lowest cost per acquisition. Manages performance, including sales, margin, response rate, AOV, cost per page, and return on investment. Holds an IDM qualification in Direct Marketing and is an active member of the Direct Commerce Association.
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