Tracey-Ann Young
Chief Brand Officer @Cinnabon
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WORK HISTORY
Chief Brand Officer @Cinnabon
Spearheaded the budget and profit and loss results of a diverse portfolio with top-line sales of $225M to meet EBITDA targets; drove EBITA results to exceed budget by 2-4%.• Developed a five-year strategic plan across locations, including traditional bakeries, non-traditional bakeries, and Schlotzsky\'s with a target growth of 25% and 30% in new store openings and systemwide sales, respectively. • Developed growth strategies to increase sales and drive guest awareness of the various ways to access the brand through partnerships with quick service restaurants, digital influencers, and retail providers. o Aligned franchisee to support Subway national partnership which drove incremental sales of churro sticks and the “Churro Chillatta” drink resulting in a 5% year over year beverage category increase. o Launched a Limited Time Offer featuring “Warheads” candy to capture buzz from the Millennial and Gen Z target audience which resulted in highest unpaid media coverage in 2024 with 1.3B earned media impressions worth $11.5M in ad value. o Executed in store and digital marketing plan and tactics focused on Cinnabon packs, which increased Cinnabon pack sales by 23%.• Led franchisee advisory committee and managed relationship with over 200 franchisees through quarterly communications and received franchisee satisfaction scores 6% higher than the system average. • Drove collaboration with the VP of marketing and operations to develop a culture of clear communication to execute successful LTOs and enhance guest experience through effective marketing and operation training clinics with franchisees.
EDUCATION
University of South Florida
Bachelor of Science (BS), Accounting
Georgetown University
Master of Business Administration (MBA), Finance, General
ABOUT TRACEY-ANN YOUNG
I am an experienced executive leader with strong financial acumen focused on using data…
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