Tony Palermo

Director of Search Marketing @Kuration

ON, CA

Philosophy: “Numbers don’t lie. tracking every move is the key to improvement. Test, Learn, Apply, Repeat.” A digital marketing expert with over 10 years’ experience focussed on new business growth through customer acquisition. Throughout my career have worked with clients such as Distributel, Canadian Tire, JP Morgan Chase Bank, BMO, British Standards International (BSI), FirstOntario Credit Union, Explorers Edge, and others. Product agnostic working in both B2B, B2C and D2C. I focus on data to evaluate performance and make data driven decisions through a continuous cycle of “Test, Learn and Apply”. Recent results: • 2017 developed a successful e-commerce direct to consumer program for the grocery industry that provided a competitive advantage to the manufacturer. • 2018 improving the performance of a North America focussed B2B client by 300%. • 2019 Achieved a 90% performance improvement for a new client previously managed by another digital agency. • 2019/2020 – 80% improvement in digital lead generation for a new client previously managed by another digital agency despite market disruptions from the worldwide pandemic. I originally began my marketing career in 1996 developing business retention and acquisition programs for Bell, Molson, Telus, Purolator, Xerox and U.S. power companies. I was instrumental in pioneering B2B and B2C loyalty marketing programs and was the former Director of Loyalty at the Canadian Automobile Association. My extensive sales and marketing experience, coupled with the latest in online digital marketing tools, provide the ability to generate significant sustainable results.

The University of Western Ontario

Bachelor of Commerce (B.Com.)