Taylor Owens
Chief Marketing Officer @Lima One Capital
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WORK HISTORY
Chief Marketing Officer @Lima One Capital
Greenville, SC, US
Joined the nation\'s premier lender for real estate investors as an executive to create and execute a go-to-market strategy that would take the company from $6 billion to $11 billion in all time originations. Elevated the branding and messaging, while establishing consistency of execution - including a complete rebuild of the limaone.com website and a field-marketing calendar of 40+ conferences, trade shows, and regional events. Implemented marketing attribution and built out customer analytics while scaling the Marketing Team to 10 FTEs and 3 agencies to support 4 products and 4 distinct sales-business units for B2B and B2C. Spearheaded a company-wide Customer Experience initiative to understand and optimize the journey to retain customers from Sales to Servicing. Built a Revenue Operations team including sales technology and automations, sales onboarding and enablement, Sales Development Representative prospecting, and account management for client onboarding and retention. This team supports a sales organization of 100 originators and managers. Managed a complete rebuild of a Salesforce CRM and the integration of marketing and sales enablement technology, along with a brand new customer portal. Currently managing a team of 28 full-time Marketing and RevOps professionals.
EDUCATION
University of Washington
Bachelor of Science (B.S.), Informatics
SKILLS
ABOUT TAYLOR OWENS
Most CMOs get hired to execute existing playbooks. I get recruited to rewrite them entirely. Throughout my career, my expertise has expanded beyond traditional marketing. At 29, I was recruited from my fractional consultant role to be a company\'s first ever Chief Marketing Officer, not just to manage campaigns, but to create a high performing brand and rebuild the entire foundation for driving revenue. I am a strategic leader and organizational influencer who builds high performing teams. I sponsor core technology projects, present insights and strategy to Wall Street executives, and believe that a strong culture creates an environment of high performance. My approach centers on 4 areas: surprise and delight through a best-in-class brand, automate and optimize through a revenue operations architecture, integrate and scale through organizational influence, and innovate by translating strategy across industries. My business background is eclectic, which makes my perspective unique. Throughout my career, I have been a collaborator on marketing teams responsible for highly successful product launches including the Gen 5 Amazon Kindle Fire, 2018 Mitsubishi Outlander PHEV, 2018 Mitsubishi Eclipse Cross, 2019 Acura RDX and more.2023 GSA Business 40 Under 40 Award Winner2024 IMN BTR Industry Rising Star Award Winner
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