Tony Johnson

Head of Uk Retail Partnerships @Square

Driving Square’s retail performance across leading UK partners including Currys, Argos, Costco, Toolstation, and Screwfix, optimising sell-through and elevating the brand’s execution both in-store and online.Lead strategic retail partnerships to maximise visibility, drive conversion, and improve sell-through across major national retailers.Develop and execute joint business plans and category growth strategies, aligning with partner goals to deliver sustained sales and brand impact.Manage all aspects of retail execution — including merchandising, fixture design, staff training, marketing activations, inventory planning, and digital content — ensuring a seamless omnichannel experience.Drive digital retail execution through optimised PDPs, enhanced online content, and targeted promotional activity, leading to increased conversion rates across partner sites.Negotiate commercial terms, promotional calendars, and launch plans, securing standout visibility and marketing support for new products.Collaborate cross-functionally with marketing, operations, and supply chain teams to ensure flawless execution and alignment with global strategy.Oversee a significant marketing budget, investing strategically in retail, digital, and training initiatives to maximise ROI.Conduct data-led performance reviews and competitor analysis to identify optimisation opportunities, refine pricing, and drive category growth.Highlights:Optimised unit sell-through and improved conversion rates through stronger digital and in-store execution.Delivered impactful retail marketing campaigns that elevated Square’s visibility and performance.Built trusted, data-driven relationships with leading UK retailers to drive sustained commercial growth.