Lexie Miller

Programmatic Display Marketing Manager @Square

Management of channel strategy, campaign optimizations, budgets, billing, reporting, testing, forecasting and performance for six international markets, three buying platforms and a new format, Native. Improved go-to-market strategies and ecosystem campaign strategies through MTA data analysis with cross functional teams to identify key audiences to test into through business category and product verticalized creatives, high value audience targeting and custom bidding algorithm tests. Generated a unique channel performance dashboards to provide key stakeholders concise performance views for performance pacing to quarterly goals, testing initiatives and channel trends. Partnered with cross functional teams to revamp URL cookie tracking parameters across channels to improve data quality and on spend API connection projects for improved time and data efficiencies. Increased education of Display as a paid media channel across cross functional teams through leading the development of a Channel Overview, Bidding POV Overview, DSP POV Overview and participating in an International Playbook that has been shared across teams globally.