Toni Alexis Hatherell
Product Marketing and Communications Specialist @Accelerated Focus
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WORK HISTORY
Product Marketing and Communications Specialist @Accelerated Focus
As Product Marketing & Communications Specialist at Accelerated Focus, I help bridge strategy, storytelling, and execution to bring our go-to-market vision to life.I support the development and refinement of our product positioning, messaging, and value proposition, ensuring alignment between leadership, sales, and operations. I collaborate cross-functionally to create sales enablement assets, manage campaigns, events, and communications, and drive engagement through clear, outcome-focused marketing.My role also involves gathering and analyzing customer and performance insights to optimize how we deliver value - while laying the foundation for a scalable, insight-driven marketing function that supports growth across teams and services.
EDUCATION
Fanshawe College
Business- Human Resources
George Brown Polytechnic
Project Management
Canadian Securities Institute
investment funds in Canada
ABOUT TONI ALEXIS HATHERELL
With over a decade of experience across the financial sector and consulting landscape, I specialize in helping organizations navigate complexity with structure, clarity, and measurable results. My background spans everything from large-scale financial institutions to fast-paced startups - giving me a unique ability to balance regulatory rigor with startup agility.I bring a strategic, hands-on approach to every engagement, whether I\'m- Leading multi-stakeholder projects across compliance, finance, or operations- Building scalable processes and policies aligned with regulatory frameworks- Supporting startups with go-to-market planning, operational design, vendor strategy, website audits, and product marketing campaigns- Translating ambiguity into clear plans, timelines, and outcomesI thrive in dynamic environments that require thoughtful structure, cross-functional leadership, and a high degree of accountability. My strength lies in connecting the dots between strategy and execution - and doing so with collaboration, and precision.
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