Toni Adams
Digital Marketing Manager @Trella Health
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WORK HISTORY
Digital Marketing Manager @Trella Health
Developed and executed comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition for a leading healthcare data analytics company.• Led brand positioning efforts to ensure consistent messaging and visual identity across all digital touchpoints, enhancing Trella Health’s presence in the competitive healthcare technology space.• Managed multi-channel campaigns across email, paid media, SEO, and social media, resulting in a [X]% increase in qualified leads and improved ROI.• Collaborated with sales and product teams to align marketing initiatives with revenue goals and product launches.• Oversaw website performance and optimization efforts, leveraging analytics tools to enhance user experience and drive conversion rates.• Led content strategy and development, including thought leadership, webinars, case studies, and whitepapers targeted to healthcare providers and payers.• Implemented marketing automation workflows using Marketo, improving lead nurturing and segmentation capabilities.• Monitored and reported key KPIs, continuously optimizing campaigns through A/B testing and data-driven insights.
EDUCATION
The Johns Hopkins University - Carey Business School
Master of Business Administration - MBA
University of North Florida
Bachelor of Fine Arts - BFA
ABOUT TONI ADAMS
I’m a Digital Marketing Manager at Trella Health with 10+ years of experience blending…
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