Toni Caruso

Digital Media Manager @The Social Group

Fort Lauderdale, FL, US

Developed a marketing strategy resulting in 496k organic social media impressions, 62% increase in followers, and a 22% increase in website traffic in just 90 days-Collaborated with company executives from well known brands (such as E11even and 1st Racing) to identify and implement marketing strategies across all platforms-Strategized and executed a full content calendar for 12 social media platforms-Monitored and reported out on KPI\'s to measure the health of digital properties using Google Analytics, Agorapulse, and Hootsuite-In-depth knowledge of social media trends and platforms (such as Instagram, Tik-Tok, Facebook, and YouTube) with specific experience in strategies for online sales-Created shot lists, organized photo & video shoots, and had direct communication with the media team, on and off the photoshoot, to ensure we had usable content-Organized and executed a social media strategy for multiple events on a monthly basis to highlight “the heart” of our clients brand-Used Canva and Adobe to create graphic designs specifically for social media based on a client’s brand and briefing-Skilled in various video editing apps (such as CapCut and VideoShop) to create professional content on the spot.

University of Maine

Kinesiology and Exercise Science