Tom Steele

WORK HISTORY

EDUCATION

ABOUT TOM STEELE

Omni-channel retail marketing executive with a record of producing record traffic, leads and sales in home improvement, consumer electronics and apparel. Thought leader at the confluence of traditional and digital channels backed by expertise in both broad scale media and direct marketing.Have led digital transformations at cameraworld.com, Barbeques Galore, Guitar Center and Jerry\'s Home Improvement. Skilled at translating products, services and value propositions into aspirational brand stories through paid, owned and earned media; hands-on chops managing agencies and developing winning teams for brands with $20 million to $2 billion in revenue.I have run two $100 million Ecommerce sites, produced award-winning retail TV, created over 100 endorsement radio campaigns and launched three successful web/catalog programs with full channel P&L responsibility. Expert at developing integrated offline and online campaigns that deliver traffic and sales goals on a predictive basis. Deep experience leveraging spots-and-dots buys into content integration partnerships that amplify brand impact. Hands-on experience managing marketing budgets up to $30 million.My results have been featured in the pages of Media, Inc, i-merhcant, The Portland Business Journal, directmag.com, MCM Weekly, Small Business Computing and Multichannel Merchant.MCM Awards judge.Specialties: Digital transformation. Omnichannel strategy & user experience, Value proposition and promo calendar development.Brand development and story ideation: Branded content and content marketingTV and radio scripting and in-studio art direction.Broad scale media: spots & dots and content integration for Linear TV, CTV/OTT, DRTV, radio, streaming, endorsement, OOH, FSI, print, display, catalog and event. Digital marketing: website, SEO, AEO, SEM, 3P, affiliate, social, programmatic, email, SMS, digital video, podcasts. Direct marketing: catalog, DM, e-mail; circulation and pagination; lists and co-ops; CRM. Rare experience leading both creative and analytics for top US omnichannel retailers.Customer intelligence, modeling and segmentation-DPA development and Customer Journey Mapping.Competitor research and brand tracking. Private label credit cards and gift cards Budget development and P&L ownership. Agency review and selection/RFP process. Experience managing leading independent and Big Four media agencies.Corporate barter.