Tom Poe
Vice President & Director, Marketing and Business Intelligence @Tower Federal Credit Union
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WORK HISTORY
Vice President & Director, Marketing and Business Intelligence @Tower Federal Credit Union
Laurel, MD, US
Established in 1953, Tower ($4.7 billion in assets) serves more than credit union members worldwide. Currently serve as member of Tower’s senior leadership team with responsibility for branding, marketing communications, charitable giving, business development and business intelligence.
ABOUT TOM POE
Strategic and versatile business leader with over 20 years of marketing and technology experience in corporate, agency and entrepreneurial settings. Proven success developing and executing award-winning brand, marketing, CX and digital strategies to increase member growth, share of wallet and loyalty. Expert communicator with a passion for collaboration and team building. Skilled at creating innovative brands, products and experiences. Strong proponent of data & analytics, digital transformation and purpose-driven marketing.Specialties: Banking, Credit Unions, Financial Services, Branding, Marketing Strategy, Digital Marketing, Data and Analytics, e-Commerce, Customer Experience, Public Relations, Social Media Marketing, Business Intelligence, Marketing Automation, Market Research, Product Development, Media Buying
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