Thomas Panchak
Sr Director, Digital Marketing & Direct to Consumer @Urolift System
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WORK HISTORY
Sr Director, Digital Marketing & Direct to Consumer @Urolift System
Sarasota, FL, US
EDUCATION
University of Virginia
Master of Science (MS), Management Information Technology
University of Michigan - Stephen M. Ross School of Business
MBA, Business Administration and Management, General
Stockholm School of Economics
International Business Certification, Management of the Multinational Enterprise
UCLA
BA, Business Econ
ABOUT THOMAS PANCHAK
Marketing leader with extensive product management, DTC multi-channel and inbound marketing, and content publishing expertise in the medical device / pharma / biotech sectors. Founding Chairman of Digital Acceleration for the Johnson & Johnson medical device healthcare sector. Brand Marketing - New product commercialization. Development and execution of global product launch strategy, copy and content publishing. Segmentation, targeting and positioning for consumer and professional markets including global expansion. Multi-Channel Marketing, TV & Digital Media, eCommerce - Advanced expertise creating multi-channel marketing campaigns and content publishing platforms. Strategy and execution of award-winning DTC media and online brand campaigns in FDA regulated medical device | pharmaceutical | biotech categories. Marketing Technology - Expertise integrating Adobe Experience Manager, WordPress, Hubspot, Aprimo and other CMS, Marketing Automation and Digital Asset Management (DAM)systems. Leadership developing inbound marketing for multiple $50M -$3B business units to drive awareness, engagement, influence, lead generation, and brand conversion for both B2B and B2C. Thought Leader Innovation - Created and led new roles for past 20 years in large corporate environments and successful entrepreneurial startups. These positions have required establishing the vision, influencing change, successfully launching new products, and pioneering innovation that drives measurable revenue. Skills Marketing Strategy | Media | Multi-Channel Marketing | Marketing Communications & PR | Lead Generation | Digital Marketing | SEM / SEO | Marketing Automation | Online Development | Content Marketing | Social Media | Product Management
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