Tommy Banta
Sr Product Manager @adidas
Signup · Get unlimited contacts
WORK HISTORY
Sr Product Manager @adidas
Executed the digital vision and experience for top partner creators. Managed partner requests and aligned requests to the digital roadmap/backlog, ensuring the brand met timelines and expectations- Led the R&D EPE development team who focused on innovating and executing unique brand components, elevating digital touchpoints for partners- Responsible for a team of individuals within the OKR and Agile framework to drive business results via research, analysis, and problem identification- Partners included Pharrell, Beyonce, and Fear of God- Directed the successful launch of 7 bespoke experiences for high profile collections each with an individual and unique digital consumer journey- Improved the consumer desktop and mobile digital journey by introducing a project planning tool that aligned teams on project scope and deliverables- Managed 14 unique launches across desktop and mobile digital experiences achieving a record sales- Decreased time to launch for customizing color, style, typography by 40% by standardizing capabilities framework and working with technical teams to identify repeatable UI/UX adjustments across campaigns- Selected to the Edwin Moses Mentorship Program - Awarded to high performing and high potential individuals.
EDUCATION
Whitworth University
Bachelor's degree, Business Management
ABOUT TOMMY BANTA
Digital Sports Partnership/Product Leader with exceptional agile project management and business operations management experience- Lead and execute end to end product lifecycles through identifying, designing, and executing strategies for diverse processes, and solutions- Strategic advisor on leveraging digital frameworks to maximize partnerships opportunities- Drafts and reviews proposals, term sheets, and agreements- Onboards partners onto digital platforms, ensuring authentication, branding, localization, and customer support are aligned- Actively manages and nurtures digital partnerships throughout the entire onboarding process- Analyzes, tracks, and reports on product and partner performance- Expertise includes business development and market penetration, with a focus on B2B communication and collaboration across all levels of an organization.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.