Tom Henell
Chief Marketing Officer @Renaissance
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WORK HISTORY
Chief Marketing Officer @Renaissance
Chicago, IL, US
Renaissance is the premier insurance network, providing independent insurance agents with the people and technology to thrive while remaining independent.As CMO, I execute Renaissance’s marketing strategy as our network continues its national expansion. I am responsible for overseeing all marketing activities, including the positioning and messaging of Renaissance offerings, communicating with our members, and the execution of our annual National Conference. Since joining Renaissance, I have implemented a robust inbound marketing strategy that exponentially increased lead generation while consistently producing valuable resources for our prospects and members.
EDUCATION
Harvard Business School Online
Certificate in Entrepreneurship Essentials
Harvard Business School Online
CORe Credential of Readiness
University of Massachusetts Amherst
Bachelors, Major: Legal Studies / Minor: Sociology
SKILLS
ABOUT TOM HENELL
Marketing and business leader with experience scaling companies, launching new divisions, and building high-performing teams. Proven experience in strategy, brand, and revenue growth, turning customer insight and data into marketing engines that move businesses forward.I’ve worked across startups, high-growth companies, and global organizations, helping brands strengthen market position, accelerate customer acquisition, and create meaningful customer experiences.Some highlights:• Grew DTC sales 5X in a single season by leading marketing and customer service strategy for an outdoor recreation product during COVID.• Led Lifestyle Marketing and customer acquisition for Spartan Race, the world’s leading obstacle and endurance brand.• Helped scale a start-up insurance agency into one of the INC fastest-growing private companies for five consecutive years.• Served on the executive team launching the interactive division of an international media agency, owning P&L for two service divisions and securing Fortune 500 clients.Despite rapid advances in data, technology, and AI, I still believe marketing is as much art as it is science, neither works without the other. The best marketing happens when clear strategy, strong culture, creativity, and disciplined execution come together. I build teams that are curious, accountable, and empowered to deliver meaningful results.Core focus areas:Marketing Strategy · Brand & Positioning · Customer Acquisition · Business Development · Customer Experience · Leadership & Team Development · Data-Driven Growth · Business Analytics
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