Tom Dougherty
Senior Director Marketing Analytics @Life Extension
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WORK HISTORY
Senior Director Marketing Analytics @Life Extension
Fort Lauderdale, FL, US
EDUCATION
Broward College
Associate of Arts, Liberal Arts
Harvard Business School Executive Education
Organizational Leadership, Leadership
Harvard Business School Online
Certificate in Strategy Execution Leadership
Nova Southeastern University
Masters: MIS, Management Information Systems, School of Computer Sciences
Florida State University
Bachelor of Science (BS), Psychology and Business
Harvard Business School Executive Education
Leadership Principles
Florida International University
Master of Web Design, I-Net TCP/IP, Web page design, e-commerce business practices
Miami Dade College
Mapping Design and Analysis, Web Design, and Programming
SKILLS
ABOUT TOM DOUGHERTY
Leveraging data analytics to transform, accelerate and improve business performance t••••••••@gmail.comA strategic and highly influential Data Analytics Executive, I help companies understand their customers and make better business decisions. Leveraging technology, communication, leadership and multi-industry vendor/client-side experience, I’ve built a reputation for delivering data strategies that cut cost, grow revenue and drive corporate profit.Significant contributions include: Introduced machine learning models that allowed the company to identify cost savings (up to 50% on certain business functions), improve profit margins and reallocate resources more efficiently to other marketing channels. Implemented data tools to increase customer acquisition and reduce costs, generate business intelligence and better interpret performance metrics. Transformed organizations into data-driven, high-performance growth enterprises.As a data analytics leader, I’ve designed and built out Analytics organizations from the ground up, providing transparency into a company’s most profitable customers and detailed understanding of the lifetime value of a customer. In addition, I’ve championed and created data-driven corporate cultures and ensured that key business decisions were based on high-value, reliable data.Interested in learning more about how I leverage data analytics to drive business success. Let’s connect on LinkedIn and continue the conversation.Additional Facts:A passionate team builder, I create collaborative work environments and inspire high-performance cross-functional teams to focus on customer service and accountability every day. A passionate life-long learner, I incorporate employee education and development into every annual budget. A fitness enthusiast, I’ve completed 2 half-Ironmans, multiple triathlons and several half-marathons and 5K runs.
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