Tom Dougherty

Senior Director Marketing Analytics @Life Extension

Fort Lauderdale, FL, US
EMAILS
t••••••••@lifeextension.com
MOBILE NUMBERS
+19•••••••17

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WORK HISTORY

Oct 2021 — Present

Senior Director Marketing Analytics @Life Extension

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Fort Lauderdale, FL, US

EDUCATION

1988 — 1990

Broward College

Associate of Arts, Liberal Arts

N/A

Harvard Business School Executive Education

Organizational Leadership, Leadership

N/A

Harvard Business School Online

Certificate in Strategy Execution Leadership

2004 — 2007

Nova Southeastern University

Masters: MIS, Management Information Systems, School of Computer Sciences

1991 — 1993

Florida State University

Bachelor of Science (BS), Psychology and Business

2021 — 2021

Harvard Business School Executive Education

Leadership Principles

2001 — 2002

Florida International University

Master of Web Design, I-Net TCP/IP, Web page design, e-commerce business practices

1998 — 2000

Miami Dade College

Mapping Design and Analysis, Web Design, and Programming

SKILLS

Customer Relationship Management (Crm)Business AnalysisStrategyBankingAdvertisingAnalytical SkillsData WarehousingCustomer ServiceStrategic PlanningBusiness IntelligenceFinanceDirect MailTechnical WritingDirect MarketingProject ManagementProposal WritingSalesDatabase MarketingMarketingProduct DevelopmentAnalysisProgram ManagementTrainingLeadershipPricingAnalyticsFinancial AnalysisCrmManagementBusiness DevelopmentCompetitive AnalysisMarketing StrategyMarket ResearchSegmentationMarket AnalysisEmail Marketing

ABOUT TOM DOUGHERTY

Leveraging data analytics to transform, accelerate and improve business performance t••••••••@gmail.comA strategic and highly influential Data Analytics Executive, I help companies understand their customers and make better business decisions. Leveraging technology, communication, leadership and multi-industry vendor/client-side experience, I’ve built a reputation for delivering data strategies that cut cost, grow revenue and drive corporate profit.Significant contributions include: Introduced machine learning models that allowed the company to identify cost savings (up to 50% on certain business functions), improve profit margins and reallocate resources more efficiently to other marketing channels. Implemented data tools to increase customer acquisition and reduce costs, generate business intelligence and better interpret performance metrics. Transformed organizations into data-driven, high-performance growth enterprises.As a data analytics leader, I’ve designed and built out Analytics organizations from the ground up, providing transparency into a company’s most profitable customers and detailed understanding of the lifetime value of a customer. In addition, I’ve championed and created data-driven corporate cultures and ensured that key business decisions were based on high-value, reliable data.Interested in learning more about how I leverage data analytics to drive business success. Let’s connect on LinkedIn and continue the conversation.Additional Facts:A passionate team builder, I create collaborative work environments and inspire high-performance cross-functional teams to focus on customer service and accountability every day. A passionate life-long learner, I incorporate employee education and development into every annual budget. A fitness enthusiast, I’ve completed 2 half-Ironmans, multiple triathlons and several half-marathons and 5K runs.

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