Jorie Mark
Director of Content @Life Extension
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WORK HISTORY
Director of Content @Life Extension
Ft. Lauderdale, FL, US
As the brand voice leader, I\'ve worked cross-functionally to elevate this 45-year-old vitamin retailer into a lifestyle brand by holistically revisiting all customer touch points, with an eye towards customer-centric marketing -Revamped entire product catalog (400+ products) with an engaging, solutions-oriented approach to copy scalable in all deliverables including Amazon and Walmart copy-Data-driven approach to persona development to ensure we\'re sharing the right message with the right customer in the right way, resulting in increases in site traffic and product conversions resilient to Google algorithm updates-Recalibrated voice of print, digital & social communications to focus on health and empowerment of the customer-High-volume producer of blog, web & social content-Fostered collaborate workstreams among team of writers and stakeholders throughout organization
EDUCATION
American University
MFA, Creative Writing
University of Pennsylvania
BA, English
SKILLS
ABOUT JORIE MARK
I\'m @storyjorie and telling stories-brands, news & my own-has been my life\'s work. More about me:• Content, social media and user-generated content expert • 25+ years of experience in social media, content, digital marketing, editorial, publicity, events and public relations• Food & lifestyle writer • Published author (Bride in Overdrive, St. Martin’s Press)
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