Tom de Grunwald
Creative Director @Microclimate
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WORK HISTORY
Creative Director @Microclimate
London, GB
Microclimate consults on digital and social media strategies for broadcasters, social enterprises and brands, executing as needed. We also provide group and one-to-one executive training in approaches to digital engagement strategy. Recent projects and roles include- Social Media Manager, Wellcome Trust (Primary Science; Explorify)- Leading digital transformation at The Good Law Project as it scales up- Delivery of digital engagement training at Viacom, Westminster City Council and others, with Transmute- Projects with Tech for UK to strengthen debate and calls for a Final Say- Guest Lecturer, Social Video & Immersive Storytelling, Zürich University of the Arts- Lead - Digital & Membership, at Graduate Fog Employers Club- Social Media Editor, Magnum Photos- Producer/ Director/ Trainer, The Digital Election, BBC Academy
EDUCATION
University of Sussex
BA
SKILLS
ABOUT TOM DE GRUNWALD
Award winning Senior Digital Producer and Strategist, a leader of creative social media teams at multiple award winning digital agencies, manager of successful multi-channel campaigns for landmark programmes and organizer of one of the first national Tweetups in the UK, I am passionate about leveraging technical innovation to create cutting edge, meaningful storytelling and communication.With high-level editorial, managerial, and production experience in Social TV and Analytics, a background in Television, Events, and the Music Industries, and recent experience in Mobile and Programmatic Marketing, I have a uniquely broad creative perspective that I bring to bear on any new project. Adept at putting audiences at the very heart of a story, delivering- Digital strategy in Factual, Drama, and Entertainment genres- Intelligent content commissioning and editing; video, images and copy - Influencer outreach and audience generated content - Excellent editorial judgement and insightKey Achievements- Responsible for campaigns resulting in tens of millions of content views, shares and appreciation and over 3 million fans and followers- Receiving Lovie Awards for both Downton’s social media presences and Sherlock: The Network- Creating and executing a digital strategy for Britain’s best loved drama, Downton Abbey, growing social audience by 300% and creating significant commercial traffic- Generously exceeding ambitious commercial KPIs by pursuing a mixed editorial and commercial strategy to capitalize on the love felt for the programme- Spearheading an innovative street art and video influencer strategy for BBC Radio 1Xtra Live with a reach of over 6 million in a ‘hard to reach’ demographic.
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