Christophe Aerts

Director of Communications @Bonpoint

Paris, FR

Assist the CEO and the Marketing / Communication Departments: i. in developing their strategic 5-year and annual plan, ii. in defining their communication strategy and their impact / ROI, in one-off structuring issues (selection of PR agencies, media buying negotiations) Lead the communication teams daily (PR, media, Events, social media, e-commerce, Influence, Contents), monitor budgets (€ 10 million A&P) and orchestrate all of the Maison’s content and events productions. Propose additional opportunities to increase visibility & awareness: i. Develop contacts in the press and partnership opportunities, ii. Ensure that the brand\'s digital strategy anticipates the evolution of the digital world, Find the best talents to reach objectives.

Sup de Luxe

MBA

University of Lille 1 Sciences and Technology

Master

Kingston University

Business Administration

GIA (Gemological Institute of America)

G.G.

Université Paris-Est Marne-la-Vallée

MBA Innovation