Tom Bush
Editorial Analytics Lead @BBC
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WORK HISTORY
Editorial Analytics Lead @BBC
London, GB
Leading and growing a team of 8 editorial analysts who work in vastly different products around the BBC- Use of Python and SQL for analysis including ML techniques such as clustering, NLP, time series analysis/forecasting and modelling- Primary BBC contact for competitive analysis and procurement of related 3rd party tools- Prototyping in Python, and later overseeing further development of software to help with inbound marketing- Developing tools with Python, SQL and Tableau to deliver bespoke dashboards for content analysis and ideation- Ongoing involvement in the BBC’s SEO plans at the highest level.
EDUCATION
Prifysgol Cymru Y Drindod Dewi Sant / University of Wales Trinity Saint David
Master of Philosophy - MPhil, Philosophy and technology
University of Exeter
MSc, Data Science
Lancaster University
BA (1st), Philosophy and Independent Studies
ABOUT TOM BUSH
Passionate & insightful data analyst/data strategist with a strong background in SEO/PPC and web analytics. Online/offline media planning. Can speak CRO & BE. Current focus: data science and data viz; working with publishers to improve editorial performance.
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