Tom Banham
Editorial Director Velocity Black @Capital One
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WORK HISTORY
Editorial Director Velocity Black @Capital One
Editorial Director at Capital One\'s luxury concierge brand, Velocity Black.• Spearhead content strategy for Velocity Black, enhancing engagement across owned channels. • Develop brand strategy and creative campaigns for events, social media, and editorial initiatives.• Execute email strategy throughout the customer lifecycle.• Lead influencer marketing, driving brand awareness in a highly targeted, affluent audience.
EDUCATION
The University of Sheffield
Bachelor of Arts (BA), English Literature (British and Commonwealth)
The University of Sheffield
Master of Arts (MA), Magazine Journalism
SKILLS
ABOUT TOM BANHAM
An award-winning content strategist, writer and editor with a decade of experience at leading media and consumer brands.I\'ve run everything from influencer at leaders in luxury, to storytelling for iconic publishers. I help brands create the content frameworks that turn customers into evangelists, whether that\'s building end-to-end strategy for disruptive innovators, or helping legacy brands discover a new voice.I\'ve written longform features for the world\'s best media brands, brand bibles for scale-ups, and marketing strategies for start-ups. I\'m au fait with analytics and how to convert them into content that converts. And I can create leadership creative that makes you sound like a leader (because ChatGPT won\'t).Above all, I create the narratives that connect brands to the people who make those brands succeed. Because people understand stories. I can help you tell the right ones.
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