Aaron Miller
Managing Editor, Auto Learning Center, Auto Navigator @Capital One
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WORK HISTORY
Managing Editor, Auto Learning Center, Auto Navigator @Capital One
Team lead for consumer-facing editorial content for Capital One\'s Auto Navigator • Work with various teams, including brand, marketing, PR, enterprise and product to facilitate innovative distribution plans • Set editorial direction for written and video content and ensure consistency across multiple contributors • Develop and execute production and distribution strategies that optimize for SEO and product integration to ensure consumers get the most relevant content when and where they need it • Optimize content strategy for various channels, including external and internal search, paid and earned social, earned media, and email • Utilize intimate understanding of the interactions of various channels–both between themselves and with primary and secondary audiences–to derive a comprehensive full-funnel editorial content strategy that helps guide consumers and builds confidence at every step of the car-buying journey • Oversee content development across a team of associates, freelance contributors, and agency partners • Dive into analytics and leverage insights to develop forward-leaning direction and distribution plans • Present plans and share results with executives and leadership teams • Facilitate editorially-driven content that keeps audiences engaged across various business experiences • Act as consultant for cross-functional teams • Responsible for numerous wins in SEO, earned media, social media, and product-content integration efficiencies
EDUCATION
University of Oklahoma
BA, Political Science
University of Glasgow
Politics, Economics, Scots Law
SKILLS
ABOUT AARON MILLER
I leverage my own KPI analyses to drive sustained, iterative growth in a multichannel…
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