Tomás Criado

WORK HISTORY

EDUCATION

SKILLS

ABOUT TOMÁS CRIADO

As the Founder and CEO of Epical, I’m proud to lead a team that’s transforming how organizations understand and leverage social and intelligence. We’re fortunate to collaborate with some of the most impactful organizations in the world, including the Inter-American Development Bank, Google, Warner Bros, Uber, Kimberly-Clark, Netflix, McDonald’s, Mastercard, Natura, MODO, Coca-Cola, Pedidos Ya, IRSA, and more. Together, we turn social data into strategic insights that help them make smarter decisions in a rapidly changing digital landscape.At Epical, we are reimagining and disrupting the traditional approach to Social Listening. We don’t just track mentions or analyze sentiment — we dive deeper into the full spectrum of digital conversations, uncovering the context, emotional tone, and motivations driving consumer behavior. This approach allows us to provide insights that not only inform but fundamentally shape the strategies of the businesses we work with.What drives us is the belief that when data is used in the right way, it can create real, meaningful change. Our goal is to help organizations be proactive, to anticipate trends and identify opportunities before they arise. This mindset gives our clients a competitive edge, fostering growth and innovation in a sustainable way.I’m personally invested in challenging the status quo. Epical isn’t just another digital intelligence company — we’re committed to continuously evolving, questioning the old ways of doing things, and creating new value for our clients. The future, I believe, belongs to those who can turn complexity into opportunity, and at Epical, we’re excited to be leading that change!