Tom Burns
Senior Marketing Manager @Techmodal
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WORK HISTORY
Senior Marketing Manager @Techmodal
Leading marketing, brand, and go-to-market strategy for a UK Defence and Public Sector data consultancy — operating as the senior marketing lead with high autonomy across brand, digital, campaigns, and commercial enablement.Highlights:• Led a full company-wide rebrand end-to-end, rolling out through workshops, a Brand Champion network of 13, and internal enablement across the whole business• Delivered an enterprise-grade website build, working with internal IT, BAE Systems DI, and external partners through formal procurement, security approval, and penetration testing• Grew LinkedIn following to 9k+ with above-industry engagement rates, and improved website return visitors by 50% and engagement by 30%• Led DSEI campaign delivery generating 82 leads, outperforming industry benchmarks across every metric (CTR 1%, CPC £0.74, CPM £7.31,+440% engagement)• Built a content engine from scratch — growing to 15+ published case studies, 10 blogs, and a structured thought leadership pipeline
EDUCATION
CIM | The Chartered Institute of Marketing
Level 6 Diploma, Marketing
ABOUT TOM BURNS
I\'m a marketing leader specialising in brand transformation, go-to-market strategy and digital growth. Working across B2B and B2C environments from early-stage startups to enterprise.My career has taken me across some genuinely complex and rewarding challenges: leading a full rebrand and enterprise website build for a UK Defence consultancy owned by BAE Systems, launching brands from scratch for insurance businesses, scaling ecommerce brands into new markets, and helping agencies win and deliver work for household names like IBM and Lenovo.I care about making marketing do real commercial work. Turning complicated propositions into clear, compelling positioning that supports business development, builds trust with the right audiences, and drives measurable results.I also run a small consultancy on the side, supporting 15+ businesses across insurance, technology, ecommerce, and fitness with brand strategy, website builds, and growth marketing. Every project is end-to-end, from the initial strategy, through to the live website and the campaigns that follow.A few things I\'m known for:• Building and launching brands that actually get used and talked about• Making complex, technical offerings easy to understand without dumbing them down• Getting things done autonomously and bringing others along with me• Using AI, automation and structured frameworks to work smarterCIM qualified (Level 6 Diploma, DipM MCIM). Based in Bristol. Always happy to connect with interesting people.
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