Tom Varney-Smith
Group Head of Marketing @Kerv Capital
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WORK HISTORY
Group Head of Marketing @Kerv Capital
Leeds, GB
KERV Capital is a recruitment start-up specialist with a proven track record of investing in high performing, entrepreneurial recruitment professionals; who are ready to take on the challenge of growing their own recruitment company.I was tasked with building an internal Marketing agency to change the perception of Marketing within KERV Capital, which has grown from a team of 2 Marketing Executives to a budding team of 5 with their own specialisms.This involved restructuring and building out a full team to cover key functions- Business Development (Value Add/Lead Magnets, Email Marketing + Automation)- Branding & Design- Social Media (LinkedIn, TikTok, Instagram, Facebook)We are also pushing the fold of what is capable with AI through the medium of tools and AI agents to improve efficiency, whilst maintaining the same high standard of output for clients.The team now delivers Marketing and Business Development strategies across the whole group portfolio, which currently stands at 18 businesses.I lead directly into the Group Chairman and Group CEO to keep pushing the boundaries for what is possible with the internal Marketing Agency, and the groups portfolio of businesses.
EDUCATION
Craven College
Foundation Degree, Business, Management, Marketing, and Related Support Services
Craven College
Business, Management, Marketing, and Related Support Services
ABOUT TOM VARNEY-SMITH
I\'m TomA few things my day to day life evolves around. Digital Marketing & Business Development Guru Brand Fanatic Label Head, Promoter, Music Publisher & ConnoisseurI lead the Marketing arm of SA Professional Services which is part of the SA Group. Where SA Communications shapes the narrative, SA Professional Services builds the engine that allows that narrative to scale through the high-impact growth lever - LinkedIn.I also am the Group Head Of Marketing leading all things Brand, Digital Marketing & Business Development for KERV Capital working closely with the Group Chairman and Group CEO. KERV Capital is a recruitment start-up specialist with a proven track record of investing in high performing, entrepreneurial recruitment professionals; who are ready to take on the challenge of growing their own recruitment companiesThe KERV Capital Marketing team is currently responsible for providing marketing services and outputs to 18 businesses in the group portfolio.By night I founded and built up what is now one of the leading UK underground record labels with a following of over on all platforms - 1Forty. It has 50+ releases in its discography with support from A-list artists worldwide and has delivered some of the country\'s most intimate club nights since 2016. 1Forty also went on to become a publisher in 2018 with recordings being used across the likes of Disney+, Sky, BT & BBC.Long story short I\'m bloody busy. but I love it!
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