Tom Slade
Head of Analytics (Product & Marketing) @Dext
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WORK HISTORY
Head of Analytics (Product & Marketing) @Dext
London, GB
Led a complete root & branch refactor of a dbt implementation that had grown overly complex; as the org acquired 2 new businesses each with different app db structures. Drove the consolidation of disparate Marketing data sources into a centralised Marketing attribution model; enabling customer level attribution across both offline & online data sources, with a range of attribution frameworks to accurately reflect channel strengths/weaknesses. Scaled the Growth Analytics function from 1 -> 5 direct reports; hiring & coaching specialists in Tracking; A|B testing & Marketing Analytics.
EDUCATION
The University of Sheffield
Bachelor's degree, Economics, 1st
ABOUT TOM SLADE
Experienced Analytics and Insight Manager, currently working at Dext
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