Hanxiang Zhang
Growth Analytics Manager @Dext
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WORK HISTORY
Growth Analytics Manager @Dext
London, GB
At Dext, I sit within the Growth team supporting the Product-Led Growth, focused on owning and optimising the end-to-end journey for direct self-serve customers. I work cross-functionally across product, marketing, and analytics to scale growth initiatives, run experiments, and automate processes.Key Highlights: • AI-Driven Automation: Used ChatGPT to write Python and Google Apps Script code that: 1) Automated internal reporting (cutting reporting time from 2 days/month to 1 hour) 2) Built external email workflows to acquire high-value leads at an efficient and automated level • Affiliate Program Launch: led launching and scaling Dext’s affiliate program from scratch, achieving:~60% MoM growth and continued acceleration • Data & Insights: Delivered full-funnel analysis from awareness to churn and conducted customer interviews to guide: 1) Product improvements 2) Marketing and outreach strategy 3) Stakeholder decision-making in Product and Marketing • Cross-Functional Leadership: 1) Worked with Product to shape roadmap and launch tests 2) Partnered with Marketing on paid campaign performance, email nurtures, and in-app messaging
EDUCATION
China Foreign Affairs University
Bachelor of Economics (B.A.), International Economics and Trade
Frankfurt School of Finance & Management
Finance
Shenzhen Middle High School
Science
Frankfurt School of Finance & Management
Master of Science - MS, Finance, Capital Markets
ABOUT HANXIANG ZHANG
With over six years of experience in analytics and product strategy, I currently contribute to Dext’s Growth team, where I optimize self-serve customer journeys and scale impactful growth initiatives. My work is driven by a passion for leveraging data and automation to enhance customer experiences, aligned with Dext\'s mission to empower businesses with smarter financial solutions. By combining technical expertise with cross-functional collaboration, I aim to create scalable strategies that drive measurable outcomes. At Dext, I focus on implementing data-driven solutions, such as AI-powered automation, to streamline reporting and lead acquisition processes. I also spearheaded the launch and rapid growth of the affiliate program, achieving significant month-over-month growth. My role involves working closely with product, marketing, and analytics teams to execute experiments and improve customer engagement while ensuring operational efficiency.
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