Tom Scholes

Social Media Producer @talkSPORT

London, GB

In this role, I produce award winning quality video content for our Twitter, Instagram, YouTube and Facebook feeds based around our live talkSPORT shows but also based on our outside broadcasts done from various locations across the country. Our content ranges from bespoke, in-house content with our hosts, guests and celebrities from the world of sport, music, television and film as well as sponsored content with partners and clients, something I have played a key role with. The role consists of editing via Premiere Pro, Photoshop, After Effects and Adobe Audition as well as knowing the peak times to post certain content, the right tone for text in order to bring in the maximum amount of viewership to what we post. We regularly break records on engagement, impressions and video views across all platforms and in the past two years, we have grown in every area, using different techniques that can be applied to almost any situation and any piece of content.My work alongside our partners and sponsors has helped bring in around £2million to the company, helping with editing long form pieces of content as well as communicating with clients about how they want content to be delivered, planning feedback sessions and hand-in dates as well as compiling edit notes on shoot days. The work I’ve done with and their YouTube channel has not only helped talkSPORT but has helped gain around 40k subscribers in that period.

UCFB

Sports Business and Media