Tom Richards
Press Relations Manager @Kia UK Limited
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WORK HISTORY
Press Relations Manager @Kia UK Limited
Reporting directly to the Head of Press & Public Relations, I create, develop and deliver media communications and evaluation strategies for Kia UK, across a broad range of media (including automotive, news, technology, lifestyle and corporate)- Delivered UK media launches for key models, including EV3, EV6, EV9, Sportage, and multiple mid-lifecycle upgrades- Secured feature-length ‘storytelling’ coverage with all major consumer automotive outlets in the UK, generating excitement and interest in key new models- Oversee one of the UK\'s largest press fleets to secure consistent coverage across wide range of media- Introduced new approach to PR measurement and evaluation, to better identify the value PR brings to the business; currently integrating GEO analysis, reporting and strategy into PR
EDUCATION
University of Exeter
BA, French & German
SKILLS
ABOUT TOM RICHARDS
I\'m a driven and dedicated PR manager in the automotive industry, with more than 15 years\' experience across agency and in-house roles. I enjoy working in one of the UK\'s busiest automotive press offices, and have worked with companies and cultures all over the world.I have a penchant for automotive storytelling and creativity, as well as the occasional adventure, to secure high-impact consumer coverage across a broad range of media. I\'m currently \'mucking about\' with maximising PR impact on generative engine optimisation.I am a strong communicator with a track record building relationships with media. I’m also experienced in developing team members, providing strategic guidance and management across multiple projects, and proactively developing bespoke media features and campaigns.I am a British-German dual-national, with native English and proficient German, and have lived and worked in the UK and Germany. When I\'m not at work, I\'m usually found on the athletics track or lost in a good book.
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