Tom Mears
Group Senior Direct Marketing Executive @Williams Motor Group
Signup · Get unlimited contacts
WORK HISTORY
Group Senior Direct Marketing Executive @Williams Motor Group
Liverpool, GB
Managing customer journeys through the creation and management of direct communications, across our six dealership brands over fifteen different sites. Proven track record supporting Sales and Aftersales initiatives, including the development and management of campaign sends and automation. Plus, creation and management of our personalised events booking system. Always learning and developing with campaign analytics to feedback and support future decisions. Collaboratively contributing with the team to the execute our comprehensive marketing plans including supporting in the activation of multiple events per year. As well as the creation and management of internal email communications.
EDUCATION
Heart of Worcestershire College
National Diploma, Music Technology
Heart of Worcestershire College
Marketing
SKILLS
ABOUT TOM MEARS
I am responsible for maintaining and enhancing customer relationships (CRM), through the focus and creation of direct communications. This includes identifying and managing customer data, segments and targeting. I support both Sales and Aftersales initiatives, developing and managing our customer journeys through the use of email and SMS campaign sends and automations.I also execute various other components of the marketing plan with the rest of the team, such as event setup and project management, including the creation and management our events booking system. As well as the creation and management of internal email communications. Williams Motor Group operate fifteen premium dealerships in the North West of England offering franchises for BMW, BMW Motorrad, MINI, Jaguar, Land Rover and two premium used vehicle centres.In addition to my full-time role, I previously took on the responsibility of setting up and maintaining a website for a small business. This involved a range of tasks, including website design and development, SEO management, social media management and PPC advertising.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.