Tom Keir
Paid Marketing Strategist @Genie Goals
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WORK HISTORY
Paid Marketing Strategist @Genie Goals
Cambridge, GB
Leveraging 10 years of experience in PPC account management, specialising in performance-led growth for e-commerce brands. I manage and optimise Google Ads accounts across a range of budgets and industries, with a strong focus on driving profitable acquisition, scaling revenue, and improving overall account efficiency in an everchanging world of paid advertising. Over the past 12 months, I’ve also expanded my knowledge into Paid Social, developing a cross-channel approach that aligns search intent with demand generation. I focus on creating synergy between platforms, ensuring channels work together to maximise incremental growth rather than operating in silos.My approach is strategic and forward-thinking, with a focus on leveraging data, structured testing frameworks, and audience insights to identify new opportunities, refine performance, and support sustainable scaling. I’m particularly passionate about helping e-commerce brands navigate evolving platform dynamics and building full-funnel strategies that deliver measurable impact.Alongside hands-on account management, I’ve contributed to industry knowledge by writing blog posts covering PPC strategy, performance optimisation, and cross-channel best practices.
EDUCATION
Longbenton Community College
GCSEs/A-Levels
ABOUT TOM KEIR
I believe myself to be a hard working, critical thinking Paid Marketing Strategist who enjoys the satisfaction of hard work and real-time results.I\'ve been working a few years now, in different sectors. First in Mechanics within Glendale Garage Ltd as a summer job over the summers of 2014 and 2015. Then I was accepted on a 4 month temporary contract for Currys as a Sales Advisory over the festive period including working up to and on Black Friday, Christmas Eve, Boxing Day & New Years Day. I then finished my final year at Sixth Form and received results which I was pleased with and decided I wanted to pursue a Digital Marketing career path. Which leaves me at my current position as a Paid Strategist at Genie Goals at which I\'m continuing to learn and expand upon my skills surrounding Paid Advertising across a variation of core channels such as Google/Microsoft Ads alongside Meta Advertising. With previous experience in other paid channels such as LinkedIn, Twitter, AdRoll, Criteo and more.I can successfully build upon existing performance results in Google Ads accounts using my optimisation skills and critical eye for strategy and new opportunities. As well as being able to build accounts from scratch by utilising my forward thinking, based upon a client\'s needs and KPIs. Additionally, I\'m fully Google Ads certified and have been since 2016.
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