Rachel Said

Head of Affiliates Partner Marketing @Genie Goals

Cambridge, GB

I currently Head up Genie Goals affiliate team, I joined the agency to establish the affiliate proposition within our wider digital marketing offering for our clients. My focus is ensuring we deliver exceptional service and strategy for our clients, whether we are launching a new programme or optimising a mature one. We focus really heavily on service, but service that is led by knowledge and expertise. We align our affiliate activity with our client\'s wider business goals and ensure we maintain proactiveness on the accounts we run- Training and development of our inhouse team of experts- Supporting clients in optimising their affiliate activity across multiple global markets including the APAC region- Launching first to market programmes for leading luxury brands such as KARL LAGERFELD- Winning awards - Performance Marketing Awards 2021 Best Managed SME for luxury lifestyle brand Piglet in Bed- Trackable recruitment KPIs for clients with results driven by proactive outreach and onboarding of new partners- Supporting large clients on migrating platforms and how to ensure programmes are set up for success

Nottingham Trent University

2:1, Fashion, Marketing, Branding, Communications