Tom B.
Marketing Programs Associate @Tanium
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WORK HISTORY
Marketing Programs Associate @Tanium
Reading, GB
Worked within the Northern Europe Field Marketing team, contributing to EMEA operations and reporting to a UK-based manager.Led the design and delivery of monthly EMEA no-sales-pitch demos, generating up to 15 high-quality middle-funnel leads per session. Also developed fortnightly thought leadership webinars focused on customer pain points, driving up to 30 top-of-funnel leads. Partnered with account owners to ensure timely follow-up and conversion.Built and maintained the Northern Europe Marketing SharePoint site, housing sub-regional calendars, campaign overviews, sales resources, and dashboards. Standardised four regional marketing calendars to improve visibility of field and partner activity across pre-sales, sales, and customer service teams.Spearheaded a partner marketing data analysis initiative for the emerging enterprise segment. Identified 75 high-intent accounts using data from 6Sense, TechTarget, Google, and Sales Navigator. Delivered actionable insights to sales teams to support partner engagement and account penetration.Applied an Account-Based Marketing approach to analyse open opportunities and invite key contacts to programmatic marketing activities. Supported lifecycle management of leads and opportunities to ensure accurate attribution and acquisition.Provided operational support for major pan-European programs, including the Converge World Tour, handling on-site logistics, registration reporting, and stakeholder communication.
EDUCATION
Copenhagen International School
High School
Godalming College
A Levels, Business Studies, Geography, French, Extended Project Qualification
Godalming College
GCSE, English and Mathematics
Bournemouth University
Bachelor’s Degree, BA (Hons) Business Studies
ABOUT TOM B.
I’m a conscientious and collaborative Project Manager with a proven track record of delivering high-impact demand generation campaigns and managing change management programmes across global brands like Microsoft, Oracle, FM Global, Tanium and Hewlett Packard. With over five years of commercial experience spanning agencies and brands, I thrive at orchestrating cross-functional teams, aligning stakeholders, and ensuring every project lands on time, within scope, and above expectations. PRINCE2 certified, trained in Account-Based Marketing, and passionate about implementing tangible results that drive measurable growth. I bring a blend of tenacity, strategic thinking, creative oversight and commercial acumen to every campaign/project. Let’s connect if you’re looking for someone who can turn complexity into clarity and ideas into impact.#changemanagement #projectmanagement #marketing #ABM
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