Tolmeia Gregory

Associate Creative Director @Clean Creatives

I currently work as an Associate Creative Director for Clean Creatives, working to generate new campaign ideas and support our social media team across all platforms. I was the Creative Lead for our Ad Not Zero campaign, winner of the Shorty Impact Awards \'On a Shoestring\' category in 2023, raising awareness about the impact of fossil fuel clients and the agencies that support the global Ad Net Zero initiative which has yet to address client impact. For the past 3 years, I have been a part of our team at Cannes Lions, where we raise the alarm bells about the advertising industry\'s role in the climate crisis. As a team leader, I’ve overseen and inspired content creation with a team of influencers, creating some of the most viewed content at the festival (in 2022). We also took direct action to start conversations about fossil fuel clients, creating headline-worthy moments such as our targeting of Richard Edelman and the Shell Brands CEO.