Todd Roeth
Vice President, Creative and Brand @Lumeris
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WORK HISTORY
Vice President, Creative and Brand @Lumeris
Denver, CO, US
EDUCATION
Ohio University
Bachelor of Arts, Visual Communication
Ohio University
Master of Arts, Visual Communication
SKILLS
ABOUT TODD ROETH
I work in brand and design in tech. It’s not about anthropomorphizing algorithms or personifying platforms. Brands have a subtler, deeper job now: not just to sell or stand apart, but to remind us that emotion, connection, and trust still matter—in the product, in the people who make it, and in each other.My job? Make you feel good not just about the product and about yourself for choosing it, building positioning and creating preference, the kind that shows up as irrational margin on a very rational P&L.What I’m known for• Making emerging tech feel human• Finding and sharing inside stories of the employees and teams who build tech• Getting product, brand, and GTM to march together so adoption actually happens• Building calm, high-output teams in a today\'s work environment where the fire alarm is always onOperating principles• Embrace change or it will change you. • Listen more than you talk • Everyone’s an expert at something you are not• Ambiguity is a feature, not a bug • Everyone is more then who they are on a video call
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