Todd Howerter
VP Marketing @Quantum Health - Products For Natural Shoppers In Health, Food And Drug Stores
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WORK HISTORY
VP Marketing @Quantum Health - Products For Natural Shoppers In Health, Food And Drug Stores
Littleton, CO
Responsible for all worldwide marketing efforts to drive consumer awareness, trial and loyalty to generate double digit profitable growth.• Repositioned and rebranded the Quantum Health brand to reinforce our quality products and ingredients, and our natural ingredient sources. Launched new packaging design system across all SKUs.• Developed and launched new digital first advertising campaigns focused on consumer benefits for top 4 brand families. Initiated an integrated marketing effort which includes paid and organic search, social media marketing, programmatic digital, and influencer marketing. Efforts resulted in increased consumer engagement, and double-digit year over year revenue increases.• Managing the development of new products to drive future revenue and share growth into new categories, and to line extend into existing successful categories.• Driving profitable, above category growth in ecommerce (Amazon, key online retailers, QuantumHealth.com) by focusing on superior content and data driven advertising spending.• Actively developing new expansion markets in Asia and the Middle East.• Aggressively protect Quantum Health’s IP through patent and trademark monitoring and prosecution.
EDUCATION
Emory University
BBA
Emory University
BBA, Finance
Emory University - Goizueta Business School
BBA, Finance, Marketing
The University of Chicago Booth School of Business
MBA, Marketing
ABOUT TODD HOWERTER
Expert in innovating marketing strategies that drive bottom–line results and build high–quality brand image Value creator and strategic thinker who positions brands and develops impacting and effective marketing concepts that connect with customers. Empowering leader and motivator who seizes opportunities, drives positive change, builds consensus, reduces operating costs and maximizes resources exceeding profit projections. Specialties: Brand Advertising & Messaging, Product Development & Marketing, Contract Negotiations, Market Analysis, Branding, Search Engine Optimization (SEO), Project Management, SWOT Analysis, Cost Reduction, Profit & Loss,Integrated Marketing / Advertising, Packaging Strategy & Design, Resource Allocation, Strategic Planning, Budget Control
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