Todd Fairbairn
Head of Marketing and Brand @Dakkota Integrated Systems
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WORK HISTORY
Head of Marketing and Brand @Dakkota Integrated Systems
US
EDUCATION
UNM Anderson School of Management
BBA, Finance and Accounting
Penn State University
Master of Business Administration (M.B.A.), Strategic Management
Cornell University
Brand Actication Certificate, Business Administration and Management, General
SKILLS
ABOUT TODD FAIRBAIRN
I lead marketing, brand, and communications at Emotiv — a fast-moving manufacturing and logistics company accelerating sustainable mobility across multiple verticals.Since joining in Q3 2024, I’ve built our marketing function from scratch, launching our brand identity, standing up our CRM and content infrastructure, and driving visibility across the automotive and commercial vehicle sectors.Highlights include-Developed and activated Emotiv’s full brand platform (vision, promise, tone of voice)-Installed HubSpot across marketing and sales, launching our first campaigns and lead flows-Created a scalable marketing infrastructure including website content, case studies, and one-pagers-Built a CRM-integrated welcome series and capability spotlights to fuel ABM strategy-Led CES 2026 strategy — booth design, messaging, and partner alignment-Grew LinkedIn presence and initiated full-year blog, content, and social plansI work across marketing, sales, and operations to align strategy with execution — making sure every touchpoint supports revenue, reputation, and relationships.
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