Todd Fairbairn

Head of Marketing and Brand @Dakkota Integrated Systems

Detroit, MI, US
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Sep 2024 — Present

Head of Marketing and Brand @Dakkota Integrated Systems

View department →

US

EDUCATION

2000 — 2004

UNM Anderson School of Management

BBA, Finance and Accounting

2009 — 2011

Penn State University

Master of Business Administration (M.B.A.), Strategic Management

2020 — 2020

Cornell University

Brand Actication Certificate, Business Administration and Management, General

SKILLS

Business StrategyLeadershipNegotiationVehiclesRetailCross-Functional Team LeadershipMarketing StrategySales OperationsCustomer RetentionSalesCustomer ServiceProfitDealersCustomer SatisfactionTrainingForecastingContinuous ImprovementStrategic PlanningStrategyBusiness DevelopmentAnalysisAutomobileProduct LaunchBusiness PlanningPricingBudgetsFinanceSales ProcessManagementProgram ManagementAutomotiveMarketingMarket PlanningProject ManagementCompetitive Analysis

ABOUT TODD FAIRBAIRN

I lead marketing, brand, and communications at Emotiv — a fast-moving manufacturing and logistics company accelerating sustainable mobility across multiple verticals.Since joining in Q3 2024, I’ve built our marketing function from scratch, launching our brand identity, standing up our CRM and content infrastructure, and driving visibility across the automotive and commercial vehicle sectors.Highlights include-Developed and activated Emotiv’s full brand platform (vision, promise, tone of voice)-Installed HubSpot across marketing and sales, launching our first campaigns and lead flows-Created a scalable marketing infrastructure including website content, case studies, and one-pagers-Built a CRM-integrated welcome series and capability spotlights to fuel ABM strategy-Led CES 2026 strategy — booth design, messaging, and partner alignment-Grew LinkedIn presence and initiated full-year blog, content, and social plansI work across marketing, sales, and operations to align strategy with execution — making sure every touchpoint supports revenue, reputation, and relationships.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Todd Fairbairn — Head of Marketing and Brand at Dakkota Integrated Systems in Detroit, MI, US | Unifers