Todd Warnock

Director of Communications and Marketing @United Way Of Kershaw County

Camden, SC, US

Responsible for overseeing all aspects of our marketing and communications strategies. This includes developing and executing comprehensive plans to drive brand awareness, audience engagement, and market positioning. This role requires collaboration with senior leadership, as well as managing a team to execute high-impact campaigns and maintain a consistent brand voice across all channels.Key Responsibilities:Strategic Leadership - Develop and implement an integrated marketing and communications strategy that aligns with the United Way\'s goals and objectives. Collaborate with executive leadership to define and strengthen the company’s brand and public image.Brand Management - Ensure consistent brand messaging across all marketing and communication channels (digital, print, social media, events, etc.). Oversee the development and execution of creative campaigns that elevate the company’s brand awareness and reputation.Public Relations - Develop and maintain relationships with key media outlets, influencers, and stakeholders. Write and distribute press releases, manage media inquiries, and coordinate interviews and public speaking opportunities for leadership. Handle crisis communications and reputation management.Digital Marketing & Social Media - Lead digital marketing efforts across channels including email marketing, website content, and social media platforms. Monitor and analyze digital marketing performance to optimize campaigns and improve engagement.Internal Communications - Foster clear and effective communication within the organization, ensuring employees are informed about company updates, events, and news. Oversee the creation of internal newsletters, bulletins, and other employee communication tools.