Todd Poley
Chief Marketing Officer @Discovery Life Sciences
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WORK HISTORY
Chief Marketing Officer @Discovery Life Sciences
Huntsville, AL, US
Discovery Life Sciences is a global leader in biospecimens and specialty lab services, purpose-built to enable the discovery and development of therapeutics and diagnostics that improve patient outcomes.With the world\'s largest commercial biobank — sourcing 10M+ biospecimens from nearly 200 global clinical sites — and a comprehensive suite of specialty lab services spanning genomics, proteomics, flow cytometry, molecular pathology, cell biology, and ADME/hepatic sciences, Discovery serves as a single, trusted partner across the full pharma and companion diagnostic (CDx) development pipeline.Discovery\'s client base includes 1,150+ biopharma customers — among them all top 25 pharmaceutical companies and all leading CDx IVD kit manufacturers — with a track record of successful clinical trial programs and 700+ peer-reviewed publications.Backed by a firm commitment to regulatory compliance (GLP, CLIA, CAP, and GCLP certifications), leading technology platforms, and operational rigor at scale, Discovery delivers the data, insights, and biological materials that accelerate life sciences research from early discovery through clinical development and beyond.Any Scale. Every Stage. Zero Compromise.
EDUCATION
The University of Alabama
Bachelor’s Degree, Marketing
The University of Alabama
Master’s Degree, Sport Administration & Management
ABOUT TODD POLEY
In life sciences, the default is to hide behind data and let the science do the talking. I\'ve spent 17 years proving that\'s not enough, and building the brands that prove it.I\'m the CMO of Discovery Life Sciences, a leader in premier biospecimens and precision biomarker lab services. In under two years, I\'ve driven over $25M in closed-won opportunities, grown our lead-to-opportunity pipeline 39.6% YOY, and built a digital engine responsible for 60%+ of closed-won value. Those aren\'t vanity metrics, they\'re what happens when brand strategy and commercial execution are genuinely aligned.My career has run through three distinct companies, each at a different size and market stage. At Transnetyx, I delivered 20% new-client growth annually for eight consecutive years through data-driven inbound and award-winning content. At Charles River Laboratories, I was selected by the C-suite to lead integrated marketing across a $4B enterprise, overseeing brand transformation, launching the cell and gene therapy marketing unit, and building the Vital Science podcast from scratch as host and executive producer. Now at Discovery, I\'m doing the hardest version of this work: building a resilient brand through a structurally disrupted market, where buyers are skeptical, vendor noise is deafening, and trust is the only durable competitive advantage.What I\'ve learned across all three: the companies that win in life sciences aren\'t the loudest ones. They\'re the ones that show up consistently, communicate with clarity, and treat their brand as a promise, not a campaign.I build marketing systems. That means voice-of-customer intelligence baked into messaging, AI/ML frameworks for lead profiling and segmentation, and cross-functional alignment between sales, scientific affairs, and operations. I\'ve led teams of 20, managed seven-figure budgets, and represented marketing at the C-suite and board of directors level through PE transitions and high-growth inflection points.If you\'re building a life sciences company and wrestling with how to earn commercial trust in a market that\'s skeptical of marketing, that\'s the problem I\'ve spent my career solving.
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