Todd Beidler

Business Manager @Acosta Group

Orange County, CA, US

Manage portfolio of branded clients working directly with regional sales executives and VP\'s to implement strategic grocery channel sales by taking products to market through broker network and distributor model• Plan annual sales promotional strategies specifically for grocery accounts and implement trade promotions within trade spend budget• Communicate client priorities to retail sales account managers to deliver in-store presence and strategic business objectives with grocery accounts (e.g, Albertsons, Safeway, Raley’s, Stater Bros, Gelson’s, Bristol Farms)• Measure and quantify client strategies and selling programs and using Nielsen and SPINS data reports • Work with distribution partners (KeHE, UNFI, Supervalu/MC, DPI) to set up new items, promote and grow products in the market through sales events, trade shows and account management• Quarterback the process between clients and team to present new products to decision makers and influence decision process through promotional and marketing strategy• Knowledge of Safeway/Albertsons broad business model and specifically in west divisions: SoCal, NorCal, Portland, Seattle, Intermountain, and AZ• Originally hired as Customer Manager to Albertsons/Vons/Pavilions SoCal corporate office servicing 342 stores working directly with category buyers to present client products – received promotion to Business Manager after one year

Hope International University

Bachelor of Business Administration - BBA

Santiago Canyon College

Associate of Arts - AA