Toby Atterstrom
Social Content Creator @Perry Weather
Signup · Get unlimited contacts
WORK HISTORY
Social Content Creator @Perry Weather
Dallas, TX, US
Led production and management on web video content optimized for LinkedIn, Instagram, and X, and as a result- 69% YoY growth in audience size- 340% YoY growth in interactions - 165% YoY growth in shares - 1,751% YoY growth in impressions - As a result of this growth, web sessions improved by 208.32% YoY- Partnered cross-functionally with Sales and Customer Success to identify high-value accounts and create industry-specific customer stories that address buyer objections and build credibility- Owned concept-to-execution production of multi-campaign video content (Product Announcements, Customer Stories, Educational Video Blogs, Brand Awareness), aligning creative strategy with Perry Weather’s core objectives- Ghostwrote social content for sales and internal employees to support a distributed content strategy, increasing authenticity, expanding reach, and driving engagement through employee-led advocacy.
EDUCATION
University of Arkansas
Logistics, Materials, and Supply Chain Management
Collin College
Bachelor's degree, Business/Commerce, General
University of North Texas
Digital Retailing, Consumer Merchandising/Retailing Management
ABOUT TOBY ATTERSTROM
makin\' videos, generating pipeline
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.