Tobi Fink
Head of Brand Activation @Revolut
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WORK HISTORY
Head of Brand Activation @Revolut
London, GB
Leading the creative vision and strategic direction for one of the world’s fastest-growing financial brands, guiding its evolution into a trusted, premium, and global primary bank.What I do:• Set the brand agenda globally: Define and deliver Revolut’s long-term brand strategy across 30+ markets, ensuring distinctiveness, consistency, and measurable impact in awareness, consideration, and trust Lead award-winning creative: Direct all ATL and mid-funnel campaigns (TV, OOH, Digital, Influencer, Experiential), including Revolut’s global brand platform (Money Possibilities) and mobility presence• Orchestrate high-impact activations: Deliver global brand activations and milestone celebrations (such as the Charli XCX 50M Customers Event, 3x Campaign Award Winner)• Drive performance through creativity: Implement full-funnel creative testing and optimisation frameworks, ensuring campaigns perform across reach, engagement, and conversion.• Innovate brand measurement: Brand health tracking and insights framework, enabling strategic decision-making based on trust and consideration growth.• Manage scale and complexity: Oversee multi-million creative budgets, launching over 10+ major campaigns annually• Shape the future of the brand: Reshaping Revolut’s creative direction to lean into emotional storytelling, resulting in significant, repeatable trust gains across multiple markets.
EDUCATION
HSBA Hamburg School of Business Administration
Bachelor of Arts (B.A.), Business Administration
FOM University of Applied Sciences for Economics and Management
Master of Science (M.Sc.), Corporate Communication / Consumer Psychology
SKILLS
ABOUT TOBI FINK
A dynamic and creative brand marketing professional, with over 15 years’ experience in managing global brands. Enthusiastic and outgoing with excellent partner-facing, organisational and negotiation skills. Highly empathetic team management and coaching skills combined with a hands-on mentality. Driving Revolut’s global brand transformation into a trusted, premium, and primary bank across 30+ markets. Creator of Revolut’s global brand platform (Cannes Lion Shortlist, multi-Campaign Award winner) and lead for all high-impact ATL, digital, and experiential campaigns. Accountable for multi-million-pound creative budgets, delivering significant brand awareness and consideration uplifts and measurable trust gains across markets. Expert in brand strategy, creative direction, and full-funnel optimisation, reporting directly to the CMO.Key Skills: • Brand Strategy & Campaigns• Creative Development• Segmentation & Messaging Strategy• Creative Testing Methodology • Team Leadership• Coaching & Mentoring
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