Tlell Nazarko
Director of Marketing & Communications @Entrée Destinations
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WORK HISTORY
Director of Marketing & Communications @Entrée Destinations
Vancouver, BC, CA
As Director of Marketing & Communications for one of North America’s most respected luxury tour operators, I lead brand strategy, creative direction, and communications across Entrée Canada and Entrée Alaska — crafting the stories that connect high-net-worth travelers to the extraordinary landscapes and cultures of Canada and Alaska.I direct integrated, multi-channel marketing initiatives that bridge data and creativity, from high-level partnerships to hands-on campaign execution. My role spans strategic planning, brand leadership, and cross-departmental collaboration — working alongside our President and leadership team to ensure alignment across sales, operations, and guest experience.Key highlights include:• Drafted the winning RFP with Destination British Columbia for the FIFA World Cup 2026™, securing Entrée as the official luxury travel partner.• Oversaw all creative direction for Stories of Canada™, a multi-million-dollar partnership with the Government of Canada and Destination Canada.• Directed a complete brand refresh that increased website traffic by 52% and social referrals by 175%.• Implemented Entrée’s first CRM and marketing automation system (HubSpot), creating a full-funnel lead nurturing framework based on traveler interests and content engagement.• Managing strategic partnerships and collaborations with Destination Canada, Virtuoso, Signature, Internova, and luxury media.• Lead agency relationships across digital, PR, and creative partners while guiding integrated campaign execution and brand consistency.• Oversee all crisis communications, from wildfire advisories to guest messaging, maintaining transparency and brand trust.At its core, my work blends creative storytelling with analytical precision — ensuring every campaign, partnership, and guest interaction reflects the care, curiosity, and craftsmanship that define the Entrée experience.
EDUCATION
British Columbia Institute of Technology
Marketing/Marketing Management, General
British Columbia Institute of Technology
Diploma, Marketing Management - Public Relations
ABOUT TLELL NAZARKO
I’m a marketing and communications leader with over a decade of experience shaping brand strategy, leading cross-channel campaigns, and bringing multi-partner initiatives to life from concept through execution. My work has largely focused on engaging North American audiences through storytelling, partnerships, and integrated marketing that feels cohesive, thoughtful, and grounded in real experience.As Director of Marketing & Communications at Entrée Destinations, I oversee the organization’s full marketing and communications function — including brand positioning, campaign strategy, media relations, partnerships, and executive messaging. I serve on the leadership team and work closely with external agencies, tourism partners, and national organizations to ensure our brand, campaigns, and communications remain aligned with broader business goals.Much of my work sits at the intersection of storytelling, partnerships, and strategy. I’ve led major collaborative initiatives, including the Stories of Canada™ collection with Destination Canada and tourism partners across the country, as well as our successful RFP bid with Destination BC for FIFA 2026™, developing brand-compliant messaging frameworks and the accompanying marketing strategy.Across my career, I’ve worked with organizations navigating complex landscapes — whether engaging local communities, affluent travelers, building partnerships across industries, or translating strategic priorities into clear, compelling narratives that resonate with audiences.I’m particularly drawn to work that brings together strong brand storytelling, meaningful partnerships, and audience connection in a way that feels intentional, relevant, and grounded in purpose.
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