Tiziana B.
Digital Marketing Manager @ProXES
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WORK HISTORY
Digital Marketing Manager @ProXES
SEO optimizationKeyword research and implementation: Conducting detailed keyword research to identify the most relevant and valuable search terms for your business. Implementing these keywords into your website content, meta tags and other relevant areas to increase search engine visibility.Content marketingCreation of high-quality, target group-oriented content: Development and production of content that is precisely tailored to the needs and interests of your target group. Content strategy and editorial planning: Developing a comprehensive content strategy that aligns with your business objectives. Creating an editorial plan that ensures fresh and relevant content is published regularly to engage your audience and support your SEO efforts.Social Media ManagementSocial media strategy development and implementation: creating customized social media strategies to increase brand awareness and drive customer engagement.Regular post planning and execution: planning, creating and publishing regular content on various social media platforms such as Instagram and LinkedIn.Email marketingCreation of email campaigns and newsletters: Conception and implementation of appealing and effective email campaigns and newsletters.Website support with Typo3 and HubSpotWebsite maintenance and updating: Continuous maintenance and updating of your website with the content management system Typo3 and the marketing and sales platform HubSpot to ensure that your online presence always remains up-to-date and appealing.Integration of marketing tools: Using HubSpot\'s extensive features to perform marketing automations, generate leads and optimize the customer journey.
EDUCATION
Hochschule Mittweida (FH)
Bachelor of Arts (B.A.)
Hochschule Mittweida (FH)
Master of Science (M.S.)
ABOUT TIZIANA B.
Innovativ, nachhaltig, vielseitig.
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