Sakshi Tiwari
Marketing & Outreach @La Jolla Playhouse
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WORK HISTORY
Marketing & Outreach @La Jolla Playhouse
San Diego, CA, US
Support integrated marketing campaigns for a Tony Award-winning regional theatre, coordinating print, digital, outdoor, and event assets across six mainstage productions and the WOW Festival.• Manage vendor sourcing, asset routing, approvals, production timelines, and high-volume invoice reconciliation/account balancing to ensure brand consistency, budget accuracy, and on-time delivery. • Coordinate media partner deliverables, campaign reporting, outreach research, and cross-functional communications to drive smooth, data-informed campaign execution. • Lead marketing coordination for the UCSD–La Jolla Playhouse partnership, organizing campus tabling activations, Triton student discount promotions, outreach initiatives, and special programs.• Plan and support WOW Festival marketing schedules, advertising logistics, community outreach, and on-site activations.• Conduct cast and audience interviews to generate promotional content, while representing the marketing team at performances and community events to strengthen engagement and visibility.
EDUCATION
University of Mumbai
Bachelor's in Management Studies, Marketing
University of Mumbai
Master's in Business Administration, Marketing
SKILLS
ABOUT SAKSHI TIWARI
With over eight years of experience in marketing and event management, I specialize in CRM, integrated multi-channel marketing, and event planning. At New Village Arts Theatre, I directed campaigns that boosted social media engagement by 30% and secured sponsorships contributing to 25% of revenue. My efforts enhanced brand visibility and strengthened audience engagement for a theater serving over annual patrons. Previously, I managed global accounts with budgets up to $10M at DDB Worldwide, including NBA campaigns and international product launches. My ability to streamline processes, oversee multi-city event rollouts, and optimize campaign performance reflects a strong commitment to delivering impactful results.
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