Alvaro Tito Alvarez

Vice President Marketing @Curae

Atlanta, GA, US

As the Vice President of Marketing with a focus on digital marketing, my primary responsibilities include:Lead Generation: Develop and oversee strategies to attract and acquire new leads through digital channels.Strategy Development: Create and implement a comprehensive digital marketing strategy that aligns with the company\'s overall goals.Managing Marketing Funnels: Design and optimize marketing funnels to guide potential customers from initial interest to actual purchase.SEO: Oversee search engine optimization efforts to improve online visibility and attract organic traffic.Email Marketing: Manage email marketing campaigns, including strategy, content, and analysis of performance.Marketing Automation: Implement tools and processes for automating marketing tasks and workflows.Event Management: Lead the planning and execution of experiential marketing events, such as conferences and brand activation events.Budgeting: Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.Analytics: Regularly analyze marketing data to assess performance and inform future strategies.Cross-Department Collaboration: Work closely with other departments to ensure a unified approach to achieving the company’s objectives.Trend Awareness: Stay updated on the latest digital marketing trends and technologies to keep the company competitive.Brand Management: Ensure all marketing efforts consistently reflect and enhance the company\'s brand identity.

Kennesaw State University - Michael J. Coles College of Business

Master of Business Administration (MBA), Marketing

Kennesaw State University - Michael J. Coles College of Business

Bachelor of Business Administration (BBA), Sports Marketing

Kennesaw State University

Certificate, Information Technology