Tirza Salcedo
Senior Frontline Marketing Manager - Caribbean @The Coca-Cola Company
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WORK HISTORY
Senior Frontline Marketing Manager - Caribbean @The Coca-Cola Company
Santo Domingo, DO
I successfully led brand strategy and marketing initiatives across six Caribbean markets, ensuring alignment with local objectives. • Owned the annual business planning cycle, optimizing marketing investments for maximum commercial return. • Collaborated with cross-functional teams and agency partners to ensure disciplined execution. • Developed skills in strategic planning, market analysis, and cross-functional leadership within a complex matrix organization.
EDUCATION
Universidad Iberoamericana
Bachelor's degree, Industrial and Organizational Psychology
Instituto Tecnológico de Santo Domingo
Master of Business Administration - MBA, Marketing
ABOUT TIRZA SALCEDO
Senior marketing leader with 5+ years of experience driving brand growth in the food & beverage industry through integrated campaigns, consumer insights, and culturally relevant storytelling across multi-market portfolios. Proven track record of working with cross-functional teams to deliver high-impact go-to-market strategies that strengthen brand equity and accelerate commercial performance.
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