Tirumalasetty Venkatesh

Head of Marketing @People Media Factory

IN

Key Responsibilities: Script Analysis & Targeting – Define audience & positioning early.Marketing Timeline – Plan phases: Teaser → Trailer → Release → Post-release.Budget & Team Planning – Allocate resources & track costs.Brand Identity – Maintain consistent tone, design, and messaging.Content Calendar – Schedule posters, teasers, trailers, BTS content.Social Media Strategy – Run campaigns, engage fans, trend with influencers.PR & Media – Arrange interviews, press meets, media coverage.Event Promotions – Plan and execute audio launches, mall/college events.ATL/BTL Ads – Manage TV, FM, print, hoardings, and Qube ads.Partner Coordination – Sync with OTT, music labels, and distributors.Performance Tracking – Monitor ROI, optimize based on analytics.Post-release Buzz – Promote reviews, collections, and fan reactions.Crisis Handling – Respond to negative PR swiftly and smartly-Business Coordinator @ People Media Factory Coordinated marketing research, OTT collaborations, in-film branding, and music rights. Managed relationships between internal teams, executive producers, and external partners for timely project execution.Key Responsibilities- Coordinating music licensing with labels like T-Series, Tips, and Zee Music- Pitching content to OTT platforms like Netflix, Amazon Prime, and Zee5- Uploading movie content on Amazon PVD and analyzing the report- Managing digital promotions, including ads, memes, and influencer collaborations- Collaborating with Executive Producers to streamline OTT/Satellite/Music deliverables and track milestones- Overseeing in-film branding, brand placement negotiations, and execution- Leading market research on competitors, audience behavior, and industry trends- Managing relationships with vendors such as Chai Bisket, PROs, Math, and others- Ensuring all content meets platform-specific standards and deadlines.

Acharya Nagarjuna University

B.Sc. Visual Communication, Mass Communication/Media Studies

Vivekananda High School

8th to 10th, Participated District Level Chess Competations

Andhra Loyola College

INTER, M.E.C

Alagappa University, Alagappa Nagar, Karaikudi

Post Graduate -- Chennai, Media Journalism & Mass Communication (M.J.M.C)