Tina Liversidge
Marketing Lead @Fettes College
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WORK HISTORY
Marketing Lead @Fettes College
Edinburgh, GB
Strategic lead for Fettes Prep marketing and communications, reporting to the Head and working in a matrix with the wider Fettes College marketing department. Bringing global marketing leadership experience to set strategy, drive admissions marketing, and align brand and communications activity.
EDUCATION
Alliance Française de Singapour
French Language Programme, French Language and Literature
Harvard Business School Online
Exercising Leadership: Foundational Principles, Business Administration and Management, General
The Hong Kong University of Science and Technology
Strategic Financial Management, Business/Managerial Economics
ESSEC Asia-Pacific
Advanced Luxury Brand Management, Marketing
ABOUT TINA LIVERSIDGE
Results-driven global marketing leader with 20+ years of international experience. I have led global and regional marketing strategies that delivered measurable commercial growth and award-winning brand transformations. I am a marketing and communications leader motivated by the impact a well-told story or a strategically executed campaign can have on a brand. From new market entry to launching flagship initiatives across Asia Pacific, to building high-performing, digital-first marketing strategies for leading heritage boarding and day school, I have led strategy and execution across Europe and Asia Pacific — consistently balancing creativity with strategic insight and commercial results. My key strength lies in translating big ideas and brand narratives into actionable strategies. I have worked across the luxury, lifestyle, education, and start-up sectors, with extensive experience in go-to-market strategies, brand repositioning, and market Achievements: Brand Leadership: Led a two-year marketing and communications programme for Cargilfield, delivering 37% year-on-year growth in lead generation; the school was awarded Tatler Magazine’s ‘Best Prep School’ 2025/2026. Digital & Brand Impact: Collaborated with Atelier Verdi’s Founder & Creative Director to transform brand presence, boost engagement by 113%, and facilitated the brand’s entry into Japan, EMEA & US markets. Luxury Market Expansion: Drove 15% year-on-year growth at Alfred Dunhill and exceeded annual revenue targets through strategic brand repositioning, go-to-market initiatives, and expansion across Asia Pacific markets. High-Impact Partnerships: Partnered with Berry Bros. & Rudd, Diageo, Richemont, Vacheron Constantin, ShanghART, and Shinsegae to drive strategic growth and strengthen brand Areas of Expertise: Luxury Brand Marketing & Communications | Brand Strategy | Go-to-Market | Campaign Management | Digital & Omnichannel Strategy | Content Strategy | Product & Retail Marketing | Experiential & Flagship Activation | Customer Acquisition & Growth | Market Entry & Expansion | PR, Media & Influencer Relations | Analytics & Performance Optimisation | Stakeholder & Board Engagement | Change Management
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